STANDING ON THE SUN: How the Explosion of Capitalism Abroad Will Change Business Everywhere
For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples.
Antidote to Pessimism of a Post-Modern World
[T]he prospect that innovation, collaboration and social value will take the place of “mutually assured consumption” is attractive. The book makes a strong case that many companies are already heading in that direction. Sometimes it seems as though the strongest defence of capitalism is the stifling, circular argument that it is the best of a bad set of options. This book is a well-timed, well-written antidote to such post-crisis pessimism. Read more
- ANDREW HILL, Management Editor, the Financial Times
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