What Does It Take to Redesign an Industry?

A genetics rock star, a social media investor, an R&D leader, and a Spanish minister of health walk into a bar… No, it’s not the start of a joke—it’s what happened at Madrid’s Ritz recently, when Fundación de la Innovación Bankinter, a think tank, brought together William Haseltine, Esther Dyson, Alpheus Bingham, Bernat Soria, and 26 others to develop a new model of drug discovery.

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